Check your Dreams!
8 December 2007
At the Pacific Cinematheque: For the Bible Tells Me So + Czech Dream
From Dec 7th to Dec 13th (first film starts at 7:30pm each night)
Czech Dream caught my attention from the get go: scenes of food lineups in the Communist era turn into lineups of greedy consumers in these Capitalist times.
Two student filmmakers achieve what many only hope: a reality film that examines important issues. The beating they take at the end of it all (you’ll have to view the trailer to see it, it’s not pretty) shows just how deep into the consumer psyche they reached.
From concept to grand opening, the film documents the decisions capitalists make, in this case when creating a “hypermarket” (think big box). One of the many twists is that they also ask tough questions, to themselves, to the advertising agents, and to the consumers. The process is very revealing.
Generally speaking, Czech people seemed very similar to “Canadian” folks: polite, unassuming and living in the shadow of a capitalist giant. Maybe one day we’ll see a Canadian Dream manifest at a meadow near you…
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